Waros Ngamsiriudom, Ph.D.
Overview
Dr. Waros Ngamsiriudom serves as assistant professor of marketing in the Mike Cottrell College of Business at the University of North Georgia. Dr. Ngamsiriudom joined 果冻传媒 in 2014 following graduation from the University of North Texas.
In addition to his academic role at 果冻传媒, Dr. Ngamsiriudom serves as a faculty advisor for the 果冻传媒 chapter of the American Marketing Association.
Courses Taught
Education
- Ph.D., Marketing - Merchandising Minor, University of North Texas, 2014
- M.B.A., Marketing - Merchandising Minor, Cleveland State University, 2007
- B.S., Accounting, Thammasat University, 1999
Publications
Spears, N. E., Ketron, S., Ngamsiriudom, W. (2016). Three Peas in the Pod of Consumer Imagination: Purchase Task, Involvement, and Ad Information. Journal of Consumer Behaviour. http://onlinelibrary.wiley.com/doi/10.1002/cb.1589/full
Wang, S. W., Ngamsiriudom, W., Hsieh, C.-H. (2015). Trust disposition, trust antecedents, trust, and behavioral intention. The Service Industries Journal, 35(10), 555-572.
Wang, S. W., Ngamsiriudom, W. (2015). Hello Kitty livery is just a glimpse of Hello Kitty experiential package: The effects of celebrity-themed aircraft on purchase intention. Journal of Service Theory and Practice, 25(1), 75-94. http://dx.doi.org/10.1108/JSTP-03-2014-0057
Paswan, A. K., Crawford, J. C., Ngamsiriudom, W., Nguyen, T. D. (2014). Consumer Reaction to Price Fluctuation: An Investigation in Gasoline Industry. Journal of Product and Brand Management, 23(3), 230-239.
Wang, S. W., Ngamsiriudom, W. (2014). Celebrity Livery Featured Aircraft, The Moneki Neko (Fortune Cat) of Airlines. Journal of Air Transportation Management, 42(2015), 110-117.
Work Experience
Assistant Manager
Tyfun Thai Bistro
2007 - 2008
Sales Representative
Kosen (Thailand) Co., Ltd.
2003 - 2005
Project Management (Contractor)
Pada International Co., Ltd.
2003
Management Trainee
CRP (Thailand) Co., Ltd.
2001 - 2003
Junior Auditor
SGV Na-Thalang Co., Ltd.
2000