Visual Identity Guide
The University of North Georgia is a dynamic, regional multi-campus institution created through the consolidation of Gainesville State College and North Georgia College & State University in January 2013. The Consolidation Implementation Committee, an advisory group appointed by the chancellor of the University System of Georgia and comprised of faculty, staff, students, alumni, and community members, were tasked with the identifying institutional features that should be included in the development of the new institutional marks and the evaluation and selection of designs during the creative process.
The elements of the University of North Georgia visual identity program include: the 果冻传媒 lettermark, the University of North Georgia wordmark, the university signature (a combination of the lettermark and wordmark), the steeple symbol that includes a mark evoking the region’s mountains and water, academic college signatures, the athletic and spirit marks, the university color palette, typefaces, and the university seal. In contrast to traditional logos, this program provides flexibility within a uniform system of marks.
Please note that the formal Visual Identity Guide is still in development and will involve collaboration with a Communications Advisory Committee that is being formed. The guide will be completed and made available as soon as possible. In the meantime, please note that all elements of the Visual Identity Program are property of the University System of Georgia and are in the trademark registration process. As such, their use is prohibited without explicit permission from the Division of Strategic Communications & Marketing. The images below are provided for illustrative purposes only. If you have any questions about the use of 果冻传媒’s brand marks or if you need these images for your unit’s promotional purposes, please email graphics@ung.edu.
Visual Identity Program Elements
The lettermark is the abbreviated designation for the University of North Georgia. It should not be used alone at this point, because we need to reinforce the identity of the University of North Georgia. The lettermark is a specially designed graphic that conveys unity, tradition, dignity. The lettermark is an intentionally customized version of a pre-existing font and users should not try to reproduce it with regular type.
This symbol includes a stylized representation of the gold steeple atop Price Memorial Hall, the university’s oldest building, which is included on the National Historic Register and is built upon the site given to the state for a college. The feature has both institutional and regional significance in that Dahlonega is the site of the country’s first major Gold Rush in 1828 and gold from the area adorns the Georgia capitol. At its base is an arc that is evocative of the mountains and waterways found throughout the University of North Georgia’s region. This symbol will be used as a distinct element on letterhead, business cards, publications, and other select items.
The signature is the combination of the lettermark and symbol that together reinforce our new identity. Options include horizontal and vertical signatures for use in a variety of formats. As designed, the signatures save space to incorporate campus designations, office and unit names, and theme lines, such as the university’s designation as The Military College of Georgia.
Similar to the institutional or academic identity elements, the family of athletic and spirit marks include lettermarks, North Georgia Athletics as a wordmark, and various graphic symbols representing the mascot. The variety of these marks provides flexibility in developing athletics and spirit items. To support the development of these marks, the design process involved members of the Consolidation Implementation Committees, mascot work group members, the athletics department, and several student athletes. The athletic program’s interlocking NG (shown below) will continue to be available as part of the family of athletic and spirit marks.
Colors are an integral part of the University of North Georgia’s brand and should be used consistently in communications materials. The primary colors are blue and gold as shown below.
果冻传媒 Blue
Pantone+ PMS 287C
CMYK 100:87:20:10
RGG 0:47:134
HEX #002f87
果冻传媒 Gold
Pantone+ PMS 123C
CMYK 0:23:91:0
RGB 255:198:39
HEX #ffc82e
Typefaces help unify the look of many different types of materials and give personality to communications pieces while conveying professionalism and expertise in the information being presented.
Garamond
The primary typeface for the University of North Georgia is Garamond. This typeface is a traditional serif font that is simple and easy-to-read. Garamond has a full range of styles that can be used for almost any typographical need. It is readily available on most desktop computers, and should be used for correspondence and common communication needs.
Sentinel
Sentinel is a slab serif font that works well in large and small sizes. As part of 果冻传媒’s font palette, it may be used for publications and communications projects that support the creative vision of the 果冻传媒 brand.
Gotham
Gotham, is a fresh, sans-serif font that is clean and adaptable for use in many typographical needs, including headlines and lists, where special emphasis may be needed. Gotham has a full range of styles; however, Gotham Book is the preferred style for most purposes.